Andrew Shortall | kurzalle.com

Local marketing platform for business owners

The alphin app helps local business owners to track and enhance business growth through integrating platforms such as Google, Instagram, Facebook and Tripadvisor.

Website

Key features

Key features include social media management, consolidated review insights, advertising analytics, influencer content, and professional photo management. It also offers AI-driven solutions for responding to customer reviews and creating social media captions.

My role

Lead Frontend Developer & Engineering Manager

Nov 2019 – Jun 2024

TypeScript

Angular

React Native

React.js

RxJS

NgRx

Hooks

Jest

Jasmine

SASS

Bootstrap

Material UI

Developing

Led the team that developed two main applications — a web app developed with Angular and a mobile app developed with React Native.
Built and maintained 5 internal operational tools.
Created landing pages for company products using React.
Built a custom UI library to replace Material UI during company rebranding

Designing

Designed multiple screens including the home screen and create post workflow.
Collaborated with the designers to establish a design system.
Designed the first dark theme for the application.
Designed all 5 internal operation tools for the company, heavily focusing on UX.

Leading teams

Set up the microfrontend architecture, defined coding conventions and selected the directory structure.
In charge of frontend hiring the team responsible for the application
Planned the frontend roadmap
Organized workshops and guild meetings for knowledge sharing
Designed career path and skills matrix for the promotion cycle
Provided feedback and monthly targets for the team